One more word

    Toufu seller named Lao wang and Lao Li, their toufu’s quality are almost same, but Lao wang always sells more than Lao li.

    The reason is that Lao wang always say one more word than Lao Li, for example, one people came to buy toufu, Lao wang will ask hows your family recently, all fine?, Truck driver came to Lao wang, Lao wang will ask hows your business, good? After long time, people treated Laowang as their friend, but Lao Li has to quit this job because no more good business.

■ This story tells us when you do marketing, you have to do marketing research, understand customers needs, and learn from Lao wang and build relationship with them, let customers to understand you are making convince to them not just only marketing persuade. Thus, they will more accept your service and product.

Introduction shortcomings

    William was a real estate salesman, is responsible for selling a piece of land. This Piece of land close to the train station, transportation is very convenient. But there are a steel processing plant, the blacksmith and the sound of the grinding machine is very noisy.

    William piece of land to Stephen. He said: "Stephen, this piece of land, although the price is lower, but will be noise interference from nearby factories. Other conditions are basically the same with your request." Soon, seen land Stephen a decision to buy the next piece of land.

    Stephen said: "In fact, noise is not a problem for me where I now live sound of the engine of the 10-ton truck, the excessively loud enough to shake windows and doors, Moreover, iron and steel processing plant closed 17:00 other salesman introduce this land, most people do not speak shortcomings, shortcomings like you say, I would rather relieved.

■ Revelation: sales staff should be as honest on the advantages and disadvantages of the goods to customers should understand. This will make a good impression in the minds of customers, make customers trust sell products.